demand connecting people

We’re moving towards a more conversational, AI-driven internet. eCommerce will need to adapt, and we’re leading the way.

We’re moving from a “screen-centric” internet navigated on our mobile phone screens to a conversational internet driven by intelligent, context-aware agents and new paradigms in human computer interfaces. Old models of advertising, distribution, branding and selling will be forced to adapt.

At Demand.io, we’re building the next generation of e-commerce applications, language models and community platforms designed to thrive in this new era of computing.

Our properties & projects.

Consumer App
Product.AI logo
The LLM for shopping

Product.ai is a fine-tuned large language model built on top of ShopGraph. Product.ai can answer any product-related question, answering with increased accuracy and reduced hallucinations compared to generalized models.

Product.ai is also an agent platform enabling businesses and creators to develop customized shopping assistants, with revenue sharing opportunities.

Learn more
Consumer App
SimplyCodes logo
The coupon knowledge network

SimplyCodes is a mobile and AI-based coupon finding tool, offering the industry’s largest and most accurate database of discount codes.

Built on ShopGraph and powered by AI and an energetic community of deal hunters, SimplyCodes’ mission is to solve the problem of expired coupons and quickly find you the best deal for whatever you’re buying.

Learn more
Data Store
ShopGraph logo
The shopping knowledge graph

ShopGraph is a browsable data store of up-to-date knowledge on millions of products, brands, and offers. Fueled by AI and crowdsourcing, ShopGraph is the most up-to-date knowledge store about the things you buy, spanning customer reviews, internet sentiment, comparison criteria, real-time pricing, and discount codes.

Operating at scale.

Our products reach millions of consumers, helping them make
better decisions and acquire the things they’ll love every day.

$0B

ecommerce volume annually.

0K+

shopping decisions facilitated daily.

0M+

shopping answers verified.

0K

community inputs daily.

0

staff globally.

0

equity partners.

Meet the leadership team.

Michael Quoc

Founder & CEO

Michael Quoc

Michael Quoc is the founder and CEO of Demand.io. Michael founded Demand.io to apply AI, advanced engineering, and community-first principles to solve everyday consumer problems at scale. Michael’s operating philosophy is to create aligned economic outcomes across his company, his employees, his community stakeholders, and business partners alike. Prior to founding Demand.io, Michael served as Head of Product at Yahoo, where he drove innovation across the Fortune 100 company’s global network. Michael previously held product leadership roles at Desktop.com and investment and strategic advisory roles at Pequot Ventures and Jefferies Broadview. Michael studied Computer Science at UC Berkeley and holds a Bachelor’s in Business Administration from the Haas School of Business at UC Berkeley.

Read more about Mike
Allison Mac

VP of Brand Marketing

Allison Mac

Allison Mac is VP of Brand Marketing at Demand.io. Allison leads brand strategy and communications across our network of products. Allison brings over 15 years of experience as a marketing executive for startups to publicly traded tech companies. Allison joined us from TrueCar (NASDAQ: TRUE) where she served as VP of Marketing, leading all marketing functions including brand marketing, B2B marketing, product marketing, partner marketing, and creative design, and led the $250M auto e-commerce company through a comprehensive branding execution post-pandemic, driving key marketing metrics. Prior to that, Allison served as Head of Brand Marketing & Communications for the popular social gas price tracking app GasBuddy, where she played a leading role in driving the app to 100M downloads through effective brand storytelling and creative PR and partnership executions. Previously, Allison served as Director of Marketing & Growth for VC-backed social news startup Inside founded by Jason Calacanis and backed by Elon Musk, Mark Cuban, and Sequoia Capital. Allison started off in her career as a broadcast news journalist and PR account executive. Allison holds a Bachelor’s in Broadcast Journalism and Bachelor’s in Political Science from Syracuse University.

Brian Stanback

Principal Software Engineer

Brian Stanback

Brian Stanback is a Demand.io Partner and Principal Software Engineer. As a technical co-founder, Brian leads architecture design, platform engineering, and application engineering across Demand.io’s technology platforms and product portfolio. Brian now tackles our most challenging engineering problems, spanning blockchain development, LLM strategy, design, and implementation, and machine learning systems. Brian previously held engineering leadership positions at Mosaic Sustainability, Bracket Labs, and Renewable Choice Energy. He holds a BS in Computer Science from Colorado State University.

Read more about Brian
Isaac Sornborger

Staff Software Engineer

Isaac Sornborger

Isaac Sornborger is a Demand.io Partner and Staff Software Engineer. Isaac currently leads software engineering for Demand.io’s core data platform, CommerceIQ, leading architecture design and implementation of our custom LLMs (large language models) and AI data pipelines. Isaac previously was a Principal Software Engineer at Northrup Grumman where he lead development of modeling, analysis, and design tools for aerospace engineering applications. Isaac holds a BS in Computer Science and a Master’s in Computer Engineering from Santa Clara University.

Read more about Isaac
Harrison DeSantis

Director of Web Products

Harrison DeSantis

Harrison DeSantis is Director of Web Products at Demand.io. Harrison leads product management for web surfaces across all Demand.io properties. Harrison brings a unique blend of expertise across product leadership, growth, and technical SEO, having most recently served as Director of Product at TrueCar (NASDAQ: TRUE), overseeing TrueCar’s financial products suite. Prior to this, Harrison served as TrueCar’s SEO Director, leading cross-functional search engine optimizations across the TrueCar website. Previously, Harrison served as SEO Director at 3Q Digital, a leading global digital agency, leading client initiatives to drive SEO performance. Harrison holds a Bachelor’s in English from UC Santa Barbara.

Dylan Ler

Senior AI Engineer

Dylan Ler

Dylan is a Senior AI Engineer & Data Scientist at Demand.io. Dylan currently leads the development of our custom LLMs (large language models) for e-commerce and related data systems and pipelines. Dylan previously served as a Senior Data Scientist & Machine Learning Engineer for WebMD, where he spearheaded a variety of AI projects geared at providing LLM-based chat features, optimizing content recommendations, and ad yield optimization. Dylan serves as a student mentor at Udacity for the AI Engineer Nanodegree Program, advising students on topics of deep learning and computer vision. Dylan holds a BS in Electrical Engineering from UCLA, a Master’s in Computer Science with concentration in Machine Learning from Georgia Tech, and a Master’s in Computer Science with concentration in Technology Management from William Jessup University.

Read more about Dylan
Victoria Taylor

Community Manager

Victoria Taylor

Victoria Taylor is Community Manager at Demand.io. Victoria serves in a critical role leading, growing, and cultivating our member and creator communities for SimplyCodes and Product.ai. Victoria is a noted expert in community strategy and fandom activation - she has held key community leadership roles at Reddit, WeWork, and LinkedIn and Victoria’s community work and thought leadership has been featured by AdWeek, Time Magazine, and The Drum. Prior to joining Demand.io, Victoria served as the founding Community Editor for LinkedIn where she played a critical role in guiding LinkedIn’s evolution towards a more cohesive community-centered strategy anchored by influencers and leading voices. Victoria was a noted Community Management leader at Reddit where she was hired as the company’s first ever Director of Talent. At Reddit, Victoria managed and cultivated the then-nascent but now-ubiquitous AMA program, stewarding the program with noted celebrity and influencer AMA events. Victoria also served as Director of Digital Community for WeWork, where she led the build out of WeWork’s global community team. Victoria has held other notable community leadership roles in addition to earlier roles in PR and influencer marketing. Victoria holds a Bachelor’s in Advertising and Public Relations from Marquette University.

Read more about Victoria
Jimmy Doheny

Director of Revenue Operations

Jimmy Doheny

Jimmy is a Demand.io Partner and Director of Revenue Operations. Jimmy has played a pivotal role in architecting, scaling, and operating our core data platform, CommerceIQ. Leading our internal revenue and content operations, Jimmy oversees our affiliate partnerships, revenue metrics, and core operations technology and international support teams. Jimmy has a background in business development and partnerships at PriceGrabber and Connexity. Jimmy holds dual degrees in Economics and Creative Writing from the University of Wisconsin-Madison.

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Brett Benner

Senior Product Designer

Brett Benner

Brett Benner is a Senior Product Designer at Demand.io. Brett currently leads strategic design projects across our portfolio. Brett previously led product design at Byte, a dental alignment company serving users via mobile app. Previously Brett led product design for healthcare SaaS initiatives at Pacific Life and CuraPatient. Brett holds a Bachelor’s in Informatics from UC Irvine.

Read more about Brett
David Guzman

Senior Visual Designer

David Guzman

David Guzman is a Senior Visual Designer at Demand.io. David leads our visual design, art direction, and branding design for the company and its properties. David brings 10 years of experience in graphic design, art direction, and social content design, working for global clientele including Google, Apple, Amazon, Disney, Netflix, and Walmart. Prior to joining us, David was a Graphic Designer at NVE Experience Agency. Previously, David also served as a Designer & Art Director at the Omelet design agency in Los Angeles. David studied Graphic Information Technology at Arizona State University.

Read more about David
Jessica Ho

Marketing Specialist

Jessica Ho

Jessica Ho is a Demand.io Partner and Marketing Specialist. Jessica focuses on retention marketing, social media, and content marketing across the Demand.io network. Jessica has experience as a content marketer and copywriter as a principal at Crexi and Evercast and at agencies Wicked+ and Digital Revenue Media. Jessica holds a BA in Communication from the University of Southern California.

Read more about Jessica
Kelli Schall

Senior Taxonomist & Information Architect

Kelli Schall

Kelli Schall is a Senior Taxonomist & Information Architect at Demand.io. Kelli currently leads information design for CommerceIQ, our e-commerce ontology. Kelli started her career in library science and medical coding, and more recently was Senior Taxonomy Analyst for System1 where she led taxonomy design and development to support a $1 billion+ performance search business across sites like Answers.com, StartPage, and MapQuest. Kelli has a Master’s in Library & Information Science from San Jose State University and dual Bachelor’s degrees in Ecology and Evolutionary Biology and Feminist Studies from UC Santa Cruz.

Zachary Sidwell

eCommerce SEO Analyst

Zachary Sidwell

Zach Sidwell is an eCommerce SEO Analyst at Demand.io. Zach works at the intersection of SEO, growth product management, and data analysis to improve the SEO performance and usability of our websites. Zach brings a quantitative background in financial analysis as an Associate at private equity firm Kingfish Associates and Analyst at Valuation Research Corp. Zach has a Bachelor’s in Business Administration from Texas Tech University and a Bachelor’s in Business from John Cabot University in Rome.

Mariah Krumrine

Executive Assistant & Office Manager

Mariah Krumrine

Mariah serves as EA to our CEO and is responsible for our office operations, executive support, HR processes and culture development. Prior to joining us, Mariah was an Executive Assistant for event staffing company 200 Proof, assistant recruiter at Avenue Pacific, and served as a brand ambassador for Adidas, L’Oreal, Porsche and Nickelodeon. Mariah holds a Bachelor’s in Communications from McDaniel College.

Read more about Mariah

Demand.io glglobebal staff.

Commerce is global. So are we.

Emma Lyn Soronio Knoji Team Lead Emma Lyn Soronio Knoji Team Lead
Rey Bangas Content Operations Director Rey Bangas Content Operations Director
Rachelle Sagun Partner Management Lead Rachelle Sagun Partner Management Lead
Max Arias Staff Frontend Engineer Max Arias Staff Frontend Engineer
Melissa Mae Salesa Partnerships Team Lead Melissa Mae Salesa Partnerships Team Lead
Gabriel Machado Backend Engineer Gabriel Machado Backend Engineer
Jenesis Lerin SimplyCodes Team Lead Jenesis Lerin SimplyCodes Team Lead
Vitor Almeida Senior Backend Engineer Vitor Almeida Senior Backend Engineer
Maria Pedrilyn Panal Partnerships Team Lead Maria Pedrilyn Panal Partnerships Team Lead
Luís Filipe Severgnini Staff Fullstack Engineer Luís Filipe Severgnini Staff Fullstack Engineer
April Rose Mirafuentes SEO Team Lead April Rose Mirafuentes SEO Team Lead
Francisco Blanco Frontend Engineer Francisco Blanco Frontend Engineer
Davi Brancol Senior Mobile Developer Davi Brancol Senior Mobile Developer
Lucca da Silva Senior Backend Engineer Lucca da Silva Senior Backend Engineer
Daniel Batista Senior QA Automation Engineer Daniel Batista Senior QA Automation Engineer