ZipfWorks is a media lab that creates social shopping applications, helping millions of consumers along their shopping journey. The two sites we're currently focusing on are Knoji and Dealspotr.
Dealspotr, the leading crowdsourced savings platform, conducted a study on popular coupon websites to better understand why so many coupon codes online are expired. The results were stunning: among popular and mid-tier coupon sites and browser extensions, only 35% of discount codes listed actually provided a working discount. Further, the study found that nearly half the coupon searches happening using current tools result in failure.
Millennials Trust Social Media Influencers Less, According to Annual Dealspotr Fashion Shopping Study
Perhaps more than any other industry, fashion retail has been upended by social media and the rise of digital influencers. Millennials, in particular, are increasingly reliant on social media and the influencers who dominate them to curate trends, new brands, and the styles they wear. As a leading social shopping and influencer marketing platform, Dealspotr conducts an annual survey of Millennial shoppers to better understand the shifting dynamics between consumers, lifestyle influencers and retailers in today's digital economy.
Driving E-Commerce: How ZipfWorks’ Innovative Platforms Create Connections Between Shoppers, Influencers, and Brands
Retailers must find ways to adapt as consumers gravitate toward social shopping, personalized brand engagement, and influencer recommendations. Leveraging influencer marketing, especially, can help retailers keep and organically grow their audiences. ZipfWorks’ innovative social shopping platforms facilitae those partnerships. Through e-commerce communities — and the new influencer marketplace on Dealspotr — ZipfWorks helps shoppers, influencers, and merchants connect. Consumers benefit through greater savings while brands reach a wider audience — and market more effectively.