The shopping
knowledge network

CEO

Michael Quoc is the founder and CEO of Demand.io. Michael founded Demand.io to apply AI, advanced engineering, and community-first principles to solve everyday consumer problems at scale. Michael's operating philosophy is to create aligned economic outcomes across his company, his employees, his community stakeholders, and business partners alike. Prior to founding Demand.io, Michael served as Head of Product at Yahoo, where he drove innovation across the Fortune 100 company's global network. Michael previously held product leadership roles at Desktop.com and investment and strategic advisory roles at Pequot Ventures and Jefferies Broadview. Michael studied Computer Science at UC Berkeley and holds a Bachelor's in Business Administration from the Haas School of Business at UC Berkeley.

VP of Revenue & Strategy

Brian Li serves as VP of Revenue & Strategy at Demand.io, where he partners directly with the CEO to architect revenue growth strategies and shape long-term business development across the company's e-commerce knowledge platforms.

Brian brings extensive experience from high-growth technology companies, having held key leadership roles at LinkedIn ($4.3B IPO), Dave.com ($4.0B IPO), Lynda.com (acquired by LinkedIn for $1.5B), and Mezi (acquired by American Express for $120M). At LinkedIn, he was instrumental in establishing the M&A team, leading due diligence and integration for over 12 deals totaling $500M+ while developing strategic frameworks and data-driven methodologies for acquisitions. As VP of Business Operations at Dave.com, he facilitated strategic planning sessions with company leadership to redefine vision and corporate objectives, positioning the company for a successful $4.0B IPO. His experience spans developing merchant platform strategies, optimizing revenue models, and implementing strategic analytics frameworks across various business models.

Brian holds dual Bachelor of Science degrees in Finance and Accounting from New York University's Stern School of Business.

VP of Product Marketing

Elena Madrigal serves as VP of Product Marketing at Demand.io, where she leads product marketing strategy, positioning, messaging, and go-to-market initiatives across the company's e-commerce and AI-powered platforms.

With over a decade of experience at prominent technology companies, Elena previously held leadership positions at Amaze, GoDaddy, Canva, MOO, Microsoft, and Nokia. Her expertise spans developing strategic product narratives, launching AI-powered features, and executing global go-to-market strategies that drive growth. At Canva, she launched their Print business unit globally, while at GoDaddy, she led mobile app initiatives and AI-powered marketing automation solutions. Her experience at Microsoft and Nokia focused on bringing technology solutions to emerging markets, connecting users to their first digital experiences.

Elena is also dedicated to knowledge sharing as an Expert in Residence and public speaker at Product Marketing Alliance, where she teaches certification courses and delivers keynotes at conferences. She's recognized for her ability to turn product roadmaps into compelling storytelling and marketable moments.

Elena holds certifications in Marketing Leadership, Growth Series, and Product Led Growth from Reforge, along with Core Product Marketing and Master in Messaging certifications from Product Marketing Alliance. She also completed Design Thinking for Innovation at the University of Virginia Darden School of Business.

Chief Architect

At Demand.io, Bri serves as Chief Architect and technical co-founder, leading vision for the company's knowledge systems and AI infrastructure while balancing strategic decision-making with hands-on development. From the company's early days, Bri has been instrumental in shaping technical direction and architecture.

With over 15 years in technical leadership roles, career highlights include overseeing ShopGraph architecture processing 300 million product entities daily across 15,000+ retailers, contributing to Byzantine fault-tolerant crowdsourcing systems handling millions of monthly verifications, and significant work on data processing pipelines, microservices transformations, and AI frameworks. Previous roles as Technical Director at Sky Photo and Lead Software Engineer at Mosaic Sustainability provided experience building enterprise solutions for Fortune 500 companies.

A Computer Science graduate from Colorado State University, Bri combines startup innovation with expertise in building robust, efficient, privacy-first systems that drive solutions benefiting consumers, creators, and sellers.

Staff Software Engineer

Isaac Sornborger serves as Staff Software Engineer at Demand.io, where he drives architectural direction for ShopGraph and verification systems while leading the design and implementation of distributed systems.

Prior to joining Demand.io, Isaac spent over 7 years at Northrop Grumman, progressing from Software Development Intern to Principal Software Engineer where he was responsible for delivering critical tools for engineers in large government programs. During his tenure at Northrop Grumman, he developed sophisticated CAD features, modeled geometric representations of 3-dimensional solids, and maintained near 100% uptime of tool performance for thousands of users across multiple environments. Isaac also worked as a Media Systems Assistant at Santa Clara University, where he was responsible for university-wide media maintenance and real-time troubleshooting.

Isaac holds a Master of Science in Computer Science and Engineering and a Bachelor of Science in Computer Science with a Math focus, both from Santa Clara University.

Staff Product Designer

JP Arsenault serves as Staff Product Designer at Demand.io, where he applies his comprehensive expertise in human-computer interaction and systems-focused design to create intuitive digital products that balance user needs, business objectives, and technical capabilities.

Arsenault brings notable experience from Collimator.ai, a venture-backed modeling and simulation platform, where he served as Founding Product Designer and created the complete UI and UX from 0-1 for their complex, web-based B2B SaaS product. At Collimator, he built comprehensive design systems and modular component libraries that were adopted by thousands of engineers in the first year, while leading end-to-end product strategy through cross-discipline collaboration. Previously, he served as Lead Product Designer at Bravado, a Tiger Global-backed sales networking platform that raised $26 million in Series B funding, where he designed their marketplace platform from conception working directly with the CEO to define the business model and iterate features. At Edmunds, a leading automotive research platform, he served as UX Product Lead and optimized vehicle purchase funnel designs, achieving a 300% increase in conversion rates through A/B testing and multivariate analysis while leading design for large-scale projects including searchable vehicle databases and configurators.

Earlier in his career, Arsenault held senior positions at prominent agencies including RED Interactive Agency, a Santa Monica-based digital creative agency part of Endeavor, where he served as Senior UX Lead on client projects ranging from small applications to large web platforms for major brands. At Samsung Design America, he led UX design efforts from research through product concept development for mobile, tablet, and smart home projects. He also worked as Application Developer at Wisconsin LTSB and UI & Systems Software Engineer at Raytheon, providing him with a strong technical foundation that complements his design expertise.

Arsenault holds a Master of Science in Human-Computer Interaction from Carnegie Mellon University and a Bachelor of Science in Computer Science from Juniata College.

Senior Community Experience Manager

Tess Fenn serves as Senior Community Experience Manager at Demand.io, leveraging her extensive background in community building, strategic partnerships, and multicultural engagement to drive innovative initiatives.

With over a decade of experience across tech, impact, and media, Tess brings a unique blend of cross-disciplinary expertise to the team. She recently led community and gender lens investing at Savia Ventures, a LATAM-based climate tech fund. At Beem.xyz, a future leaning creator toolbox, she played a key role in shaping brand strategy, customer success, informing the product stack, and co-creating the Film3 movement. Earlier in her career, Tess co-founded Global Gaming Initiative, a mobile gaming accelerator, and Jukko, an advertising network dedicated to B Corp and purpose-driven brands.

Tess also led experiential marketing campaigns for world-class brands like Activision, Toyota, Turner, and Best Buy, driving fan loyalty and brand advocacy.

She holds a Master’s degree in Social Innovation from New York University's Gallatin School and a Bachelor’s in Communications and Theater from Miami University. Tess is deeply passionate about harnessing technology and community to drive lasting, positive change.

User Insights Data Analyst

Cansu Kaya leads user journey analysis at Demand.io, focusing on leveraging data to drive user engagement strategies and enhance product experiences through AI-powered insights.

Previously serving as Business and Data Analytics Manager at Yummly, Cansu directed analytics initiatives that significantly increased subscription revenues through enhanced user engagement metrics and data-driven product optimizations. She led complex analytics implementations at Cardinal Path, where she built common data layers for clients using dbt, and established data quality and privacy initiatives at Merkle that directly impacted analytics integrity across diverse industries. Throughout her career spanning Hero Digital, Kariyer.net, and N11.com, Cansu has specialized in implementing advanced tracking solutions, developing predictive models, and creating insightful dashboards that translate complex data into actionable business strategies.

Cansu holds a Master's degree in Energy Sciences & Technology and a Bachelor's degree in Management Engineering from Istanbul Technical University.

Director of Business Operations

Jimmy Doheny leads Demand.io's business operations, overseeing the company's affiliate operations, crowdsourcing systems, AI data operations, and content operations teams.

With over seven years at Demand.io, Jimmy has progressed through multiple roles including Director of Revenue Operations, Senior Manager of Revenue Operations, and Partner Marketing Manager. He began his career at Connexity (formerly PriceGrabber), where he formed strategic partnerships with companies like AOL and Quotient, consistently exceeded sales quotas, and led the adoption of new social influencer platforms. Earlier in his career, Jimmy worked at Aflac, where he achieved significant sales results during his internship, and at SnowShoe Stamp, where he assisted in developing 3D-printed technology products.

Jimmy holds a Bachelor of Arts with a double major in Economics and Creative Writing from the University of Wisconsin-Madison.

Director of Technical SEO & Product Quality

Harrison DeSantis directs technical SEO and product quality initiatives at Demand.io, overseeing search visibility optimization across web properties while ensuring exceptional product quality standards across all user touchpoints.

As Product Director at TrueCar (NASDAQ: TRUE), Harrison led the company's pre-qualification lending product and vehicle research platforms, growing research product traffic by 500,000 monthly users and improving marketplace conversions by 10% through technical SEO optimizations. He previously served as SEO Director at 3Q Digital, where he managed a team of account managers driving SEO performance for clients across diverse verticals, built a revenue-generating App Store Optimization practice, and oversaw website strategy for 12-15 clients simultaneously. His experience spans technical SEO implementation, structured data strategy, Core Web Vitals optimization, and comprehensive quality assurance frameworks.

Harrison holds a Bachelor of Arts in English from the University of California, Santa Barbara and is a Certified Scrum Product Owner with additional technical certifications in Python for Data Science.

Senior AI Engineer

Dylan Ler develops advanced AI and machine learning systems at Demand.io, where he enhances the ShopGraph knowledge platform and implements large language models to transform e-commerce data processing.

Dylan brings extensive experience from WebMD, where he served as a Senior Data Scientist & Machine Learning Engineer, building recommendation systems with BERT embeddings, developing AI chatbots with GPT-4, and creating deep neural network solutions that achieved 90%+ engagement rates. His technical background includes creating natural language processing applications for medical text classification, building churn prediction models with 98% accuracy using XGBoost, and developing data visualization dashboards for analytical decision-making. Previously, Dylan mentored students in Udacity's AI Engineer Nanodegree Program, where he guided learners through deep learning, computer vision, and software development for healthcare applications.

Dylan holds a Master's in Computer Science from William Jessup University and a Bachelor of Science in Electrical Engineering from UCLA, where he specialized in computer vision, computational photography, and speech recognition.

Data Architect, ShopGraph

Kelli Schall architects and develops the data structures and taxonomies that form the foundation of Demand.io's ShopGraph knowledge platform, transforming complex e-commerce information into structured, valuable knowledge that powers all our products and services.

With over 10 years of experience in taxonomy development and information organization, Kelli brings extensive expertise to Demand.io's data architecture team. At System1, they collaborated with SEM, SEO, Mapquest, Answers.com, and publishing teams to develop taxonomies supporting multiple business lines, managing postgres databases and leading taxonomy initiatives. Their background includes roles at academic institutions including the University of Southern California where they served as a Science & Engineering Reference Library Associate, and Los Angeles City College as a Reference Library Intern. Prior to focusing on information architecture, Kelli worked as a medical coder at Regal Medical Group and Heritage Victor Valley Medical Group, where they analyzed clinical documentation and applied classification systems.

Kelli holds a Master of Library and Information Science from San Jose State University and dual bachelor's degrees from UC Santa Cruz in Ecology and Evolution and Feminist Studies. Their interdisciplinary educational background contributes to a unique perspective on organizing complex information systems.

Senior Technical Program Manager, AI Platforms

Graham Lee serves as Senior Technical Program Manager, AI Platforms at Demand.io, where he leverages his extensive expertise in AI/ML architecture and product development to drive cutting-edge solutions that optimize business performance and revenue growth.

Lee brings significant experience from System1, a Marina del Rey-based omnichannel customer acquisition company, where he most recently served as Lead Solutions Architect. In this role, he researched, architected, and validated AI-driven solutions for automating paid advertising optimization across multiple channels including Google Ads, Facebook Ads, and Taboola, resulting in over 40% increases in gross profits for core business lines. He collaborated with machine learning teams to implement recommendation systems that boosted top-line revenue by over 20% and architected automation systems using fine-tuned generative AI for paid ad deployment. Previously at System1, he held the position of Senior Technical Product Manager, where he served as product owner for internal publishing tools, designed API integrations, and oversaw platform refactoring across multiple engineering teams to improve scalability and reduce technical debt.

Earlier in his career, Lee worked as Senior Product Manager at Campus Explorer, a Santa Monica-based education technology company, where he focused on optimizing predictive models and algorithms that significantly improved yield and conversion rates. He overhauled the company's primary predictive algorithm through statistical analysis, removing third-party dependencies and saving hundreds of thousands of dollars annually. At Dun & Bradstreet Credibility Corp in Malibu, he served as Business Analyst, where he was recognized as an "All-Star" performer and built technical requirements for e-commerce platforms while working cross-functionally with engineering, data, and marketing teams. He also served as a technical consultant for Aerth Planetary AI, an innovative environmental AI platform, where he designed core distributed systems and blockchain components.

Lee holds a Bachelor's degree in Physics and Economics from the University of California, San Diego, where he graduated with Honors, and has completed specialized certifications in data science and Python programming through Johns Hopkins University and the University of Michigan.

Senior Visual Designer

David Guzman directs visual design initiatives at Demand.io, developing brand systems and ensuring consistent visual expression across all products and platforms.

With experience at acclaimed agencies NVE Experience Agency and Omelet, David has developed brand systems and creative assets for major clients including Amazon, Disney, Google, Netflix, and Walmart. At NVE, he led creative direction on branding and experiential design for high-profile activations spanning entertainment, retail, and technology sectors, while his tenure at Omelet included producing comprehensive visual content and campaigns for global brands. His expertise encompasses branding, visual identities, campaign development, and social content creation, with particular strength in translating complex brand requirements into coherent visual systems.

David studied Graphic Information Technology at Arizona State University and Graphic Design at Santa Fe Community College, building a technical foundation in both design principles and digital production systems.

Marketing Specialist, Product

Jessica Ho serves as Marketing Specialist, Product at Demand.io, where she drives product marketing initiatives for SimplyCodes, the company's AI and community-powered coupon platform.

Jessica previously worked as a Content Marketing Associate at Crexi (Commercial Real Estate Exchange), where she produced content across multiple formats to drive brand awareness and customer acquisition while managing production operations for podcasts and case studies. Her experience includes freelance writing for Wicked+ Creative Marketing Agency, where she developed thought leadership content and SEO-optimized lifestyle articles for hospitality brands and real estate clients. At Evercast, she produced targeted social content across multiple platforms for the creative industry, created advertising copy that increased lead engagement, and published corporate forecasts. Jessica began her career at the Entertainment Technology Center at USC's School of Cinematic Arts, where she reported on emerging technologies and communicated complex technical information to entertainment executives from major studios and technology companies.

Jessica holds a Bachelor of Arts in Communication with a minor in Cinematic Arts from the University of Southern California, where she graduated Summa Cum Laude and was recognized as a Presidential Scholar and member of Phi Beta Kappa Honor Society.

Senior Video Content Lead

Robert Guicheteau serves as Senior Video Content Lead at Demand.io, where he develops AI-driven social video content across TikTok, Instagram Reels, and YouTube Shorts to engage millions of users and showcase e-commerce technologies.

With experience at Adobe and leading campaigns for Fortune 500 companies including Google, eBay, Samsung, and Kellogg's, Robert has established himself as a digital content strategist specializing in high-performance social media. As Chief Executive Officer at Robert Francis Digital, he orchestrated a 217% increase in engagement and generated 100 million aggregated views by producing targeted video content. Throughout his career, he has developed viral marketing strategies that seamlessly integrate brand messaging into trending content, led multi-million dollar influencer campaigns, and built successful channel strategies driving significant audience growth. His work with creators has generated over 10 billion views, demonstrating his ability to align content strategy with business objectives.

Robert holds a Bachelor's degree in Business, Management, and Marketing from The Evergreen State College.

Senior Full Stack Engineer

Cutler Simpson leads HQ full-stack engineering at Demand.io, where he develops scalable applications and implements cloud-based solutions for the company's e-commerce knowledge platforms.

With experience at Google and Goldman Sachs, Cutler has built a career developing sophisticated technical solutions across multiple industries. At Caribou Biosciences, he developed fullstack React applications with Python backends for data warehouse integration and migrated proprietary bioinformatic workflows to Nextflow. During his time at Google, he improved advertising effectiveness by creating SQL pipelines for data synchronization and owned an internal tool securing over $5 million in annual revenue. At Goldman Sachs, he reduced configuration failures by 67% through improved tooling and served as the end-to-end owner for a Java microservice with global responsibilities.

Cutler holds a Master of Science in Systems Medicine from Georgetown University and a Bachelor of Science in Biomedical Engineering from the University of Iowa, with minors in Business Administration and Computer Science.

Product Designer

Janelle Hizon designs product experiences for Demand.io's AI and e-commerce products, focusing on creating intuitive user interfaces and conducting research to inform design decisions.

Prior to joining Demand.io, Janelle worked as a Product Design Intern at Discord where she owned the Avatar Editing feature design on the Nitro team, and as an AR Product Design Intern at Meta Reality Labs where she developed vision work for augmented reality remote collaboration tools. She also led design at a web3 recruitment platform and served as a Mixed Reality Prototyper at PlaybookXR, creating interaction visualizations for 3D prototyping tools. Throughout her career, Janelle has demonstrated expertise in UI/UX design, AR/VR interfaces, and translating user research into effective design solutions.

Janelle graduated Magna Cum Laude from the University of Southern California with a Bachelor of Science in Civil Engineering, where she received the prestigious full-tuition "Trustee" Scholarship and Engineering Fellowship.

Operations and People Lead

Delaney Silver serves as Operations and People Lead at Demand.io, where she applies her comprehensive expertise in talent development, organizational growth, and HR operations to build scalable people strategies in high-growth environments.

Silver brings notable experience from EY-Parthenon, the transformative strategy and transactions arm of EY with over 25,000 professionals globally, where she served as M&A Strategy Consultant managing post-merger integration of government business units within a large American satellite firm. Previously, she served as Senior Business Advisory Partner for Talent Acquisition at Slalom, a Seattle-based technology consulting firm. At Slalom, she managed all recruitment activities for the Business Advisory practice within the Southern California market, developed growth strategies that increased candidate response rates by 200% and candidate pool diversity by 60%, and led regional people programs across three markets overseeing 150+ employees.

Earlier in her career, Silver worked as Human Resources Generalist at CorneaGen, the world's leading eye bank and Seattle-based biotechnology company specializing in corneal tissue processing and transplant innovations. At CorneaGen, she directed HR functions across multi-state regions for 240+ employees. She also served as Change Management Consultant at Slalom, where she evaluated communication processes for the Product and Tech division of a large American sports league, designed strategic communications plans that tripled communication channels and optimized feedback cycle time by 50%.

Silver holds a Master of Business Administration with STEM designation and Graduate Certificate in Strategy and Management Consulting from the University of Southern California Marshall School of Business, where she served in leadership roles including Chief of Strategy for Marshall Pride and VP of Diversity, Equity & Inclusion. She earned her Bachelor of Arts in Business Administration with a Professional Sales Certificate from the University of Washington Foster School of Business.

AI Content Strategist

Sean Fisher leads AI content strategy at Demand.io, where he develops and implements AI-driven content systems while overseeing quality and alignment across platforms.

Prior to joining Demand.io, Sean served as Junior Editor at GOBankingRates where he pioneered their AI content program, creating AI-written articles that reached more than 5 million readers and headlines generating over 1 million clicks. His role involved developing AI content workflows using ChatGPT, managing teams of freelance writers, and optimizing content for engagement. Before GOBankingRates, Sean worked as a Copy Editor and Proofreader at WebMD, where he edited medical articles, digital advertisements, and managed editorial feedback across departments.

Sean holds a Bachelor's degree in Film and Media Studies with a minor in English from UC Santa Barbara and an Associate's degree in English from Orange Coast College.