The shopping
knowledge network

CEO

Michael Quoc is the founder and CEO of Demand.io. Michael founded Demand.io to apply AI, advanced engineering, and community-first principles to solve everyday consumer problems at scale. Michael's operating philosophy is to create aligned economic outcomes across his company, his employees, his community stakeholders, and business partners alike. Prior to founding Demand.io, Michael served as Head of Product at Yahoo, where he drove innovation across the Fortune 100 company's global network. Michael previously held product leadership roles at Desktop.com and investment and strategic advisory roles at Pequot Ventures and Jefferies Broadview. Michael studied Computer Science at UC Berkeley and holds a Bachelor's in Business Administration from the Haas School of Business at UC Berkeley.

VP of Revenue & Strategy

Brian Li is a senior executive responsible for driving strategic revenue growth, leading global operations teams, and aligning business models with product vision for Demand.io's AI-powered platforms.

Throughout his 20-year career, he has held senior roles at notable technology companies, including LinkedIn, where he was a founding member of the Business Operations and M&A teams and managed due diligence and integration for over 12 deals totaling more than $500 million. He was also Director of Business Operations and Strategy at Lynda.com, contributing to its $1.5 billion acquisition by LinkedIn. At Mezi, he was instrumental in its successful acquisition by American Express for $120 million. Later, as VP of Business Operations and Corporate Development at Dave.com, he supported the company's $4.0 billion IPO. Li is known for his work as an intrapreneur who builds new functions and implements operational rigor, excelling at bringing structure to ambiguous, high-growth environments.

He holds dual Bachelor of Science degrees in Finance and Accounting from New York University's Stern School of Business.

VP of Product Marketing

Elena Madrigal is the Vice President of Product Marketing and Partner at Demand.io, where she leads product marketing, branding, and content strategy for SimplyCodes, Product.ai, and ShopGraph. Elena's career is marked by her roles in foundational product marketing, helping to build and scale new functions at companies like Nokia, Microsoft, Canva, GoDaddy, and Amaze. She is an Expert-in-Residence and public speaker for the Product Marketing Alliance and has published work on professional development platforms like Reforge. Her work has consistently focused on translating complex product roadmaps into compelling storytelling and go-to-market strategies.

In her past positions, Elena has led initiatives for mobile apps and AI-powered solutions, with a notable focus on creating product narratives that resonate with target audiences and drive growth. At Canva, she led a global launch that contributed to market expansion. She is also recognized for her ability to manage cross-functional teams and her work with a variety of businesses from large corporations to agile startups.

Elena holds certifications in Product-Led Growth and Core Product Marketing from Reforge and the Product Marketing Alliance, and is a Certified Product Marketer from the Pragmatic Institute. She is also certified in AI for Product Management from Pendo.io.

Chief Architect and Partner

Bri Stanback leads the architecture vision for Demand.io's platform, including the development of ShopGraph, an intelligent knowledge system that combines AI and community-sourced data to build a comprehensive view of commerce.

With over 15 years of experience in software engineering and architecture, Bri is a technical co-founder of Demand.io who has been with the company since its early days in 2013, helping to build the core platform and lead its transition to a microservices architecture. Before Demand.io, they co-founded an aerial photography venture, Sky Photo, Inc., and held a role as a senior software engineer at Mosaic Sustainability, where they built a SaaS platform for environmental reporting for Fortune 500 companies. Their career began with roles at Renewable Choice Energy and Bracket Labs, where they helped develop an application for the Salesforce AppExchange marketplace. Their technical expertise includes leading the implementation of privacy-first browser extensions, building AI/ML frameworks, and architecting data pipelines to handle large-scale, real-time events.

They hold a Bachelor of Science in Computer Science from Colorado State University.

Principal Architect, AI Systems

Jonah White is the Principal Architect of AI Systems at Demand.io, where he designs and implements the core AI platform that connects knowledge, models, and users for the company.

He has a career history that includes senior roles at major companies such as System1, Best Buy, and Target, as well as a background in aerospace engineering. He previously served as the VP of AI and Data Science at System1 and led large teams of machine learning scientists and engineers to deliver customer experiences. His work at Best Buy included directing applied machine learning capabilities that helped transform the company's daily operations. With a deep technical background, he has a hands-on appreciation for complex data problems like identity stitching and has expertise in areas like GPU-accelerated graph processing for entity resolution.

Jonah's academic background includes a Master of Systems Engineering, Modeling and Simulation from The Johns Hopkins University and a Bachelor of Aerospace Engineering and Mechanics from the University of Minnesota-Twin Cities.

Staff Software Engineer

Isaac Sornborger is a Staff Software Engineer at Demand.io, where he drives the architectural direction for the company's core verification and data systems. He previously spent seven years at Northrop Grumman, where he advanced from an intern to a Principal Software Engineer, developing critical engineering tools that maintained near 100% uptime for thousands of users. In this role, he also led the design of distributed systems and automated geometric analysis for 3D modeling.

His work at Demand.io focuses on scaling the crowdsourcing systems that power the company's Byzantine Fault Tolerant (BFT) verification, which is a key part of its strategy. His career pivot from the defense industry to a consumer-facing startup reflects his passion for creating technology that has a direct, positive impact on a broad audience. He is also a co-founder of the award-winning BroncoHack project EsEmEs which provided mobile data access to low-income users.

Isaac holds a Master of Science in Computer Science and Engineering and a Bachelor of Science in Computer Science with a focus on Mathematics, both from Santa Clara University.

Staff Product Designer

JP Arsenault serves as Staff Product Designer at Demand.io, where he applies his comprehensive expertise in human-computer interaction and systems-focused design to create intuitive digital products that balance user needs, business objectives, and technical capabilities.

Arsenault brings notable experience from Collimator.ai, a venture-backed modeling and simulation platform, where he served as Founding Product Designer and created the complete UI and UX from 0-1 for their complex, web-based B2B SaaS product. At Collimator, he built comprehensive design systems and modular component libraries that were adopted by thousands of engineers in the first year, while leading end-to-end product strategy through cross-discipline collaboration. Previously, he served as Lead Product Designer at Bravado, a Tiger Global-backed sales networking platform that raised $26 million in Series B funding, where he designed their marketplace platform from conception working directly with the CEO to define the business model and iterate features. At Edmunds, a leading automotive research platform, he served as UX Product Lead and optimized vehicle purchase funnel designs, achieving a 300% increase in conversion rates through A/B testing and multivariate analysis while leading design for large-scale projects including searchable vehicle databases and configurators.

Earlier in his career, Arsenault held senior positions at prominent agencies including RED Interactive Agency, a Santa Monica-based digital creative agency part of Endeavor, where he served as Senior UX Lead on client projects ranging from small applications to large web platforms for major brands. At Samsung Design America, he led UX design efforts from research through product concept development for mobile, tablet, and smart home projects. He also worked as Application Developer at Wisconsin LTSB and UI & Systems Software Engineer at Raytheon, providing him with a strong technical foundation that complements his design expertise.

Arsenault holds a Master of Science in Human-Computer Interaction from Carnegie Mellon University and a Bachelor of Science in Computer Science from Juniata College.

Senior Community Experience Manager

Tess Fenn is a community architect and brand strategist who, as Senior Community Experience Manager, is responsible for building and scaling the SimplyCodes community.

Tess has an extensive history of leadership in community building and partnerships, including roles as Head of Community and Partnerships at Beem and as an Account Executive at NCompass International where she managed high-profile campaigns for clients like Activision and Best Buy. Her entrepreneurial experience includes co-founding the mobile-games-for-good company Global Gaming Initiative (GGI), which was later recognized as a "Best for the World" B-Corp. Her professional journey is characterized by a focus on using technology and media for social impact, from her work as an Impact Producer for documentary films to advising on the Savia Lotus Award, an initiative to elevate Latinas in climate technology. Her professional experience is project-based and entrepreneurial, and she has held multiple concurrent positions at times, which is a reflection of her dynamic work model.

She earned a Master of Arts in Social Innovation and Storytelling from NYU's Gallatin School of Individualized Study and holds a Bachelor of Arts in Speech Communications and Theater from Miami University. She also holds a Master of Social Work from the University of Southern California.

Senior Data Engineer, Systems & Architecture

Collin Purcell is a Senior Data Engineer at Demand.io, where he architects foundational knowledge systems and planet-scale ingestion and processing systems for the company's AI-driven commerce knowledge graph, ShopGraph.

Collin previously worked as a Lead Machine Learning Engineer and Project Manager at The Aerospace Corporation, where he directed enterprise-level projects with budgets over $1 million and a team of up to 23 direct reports. His work focused on classified government initiatives, and he was the sole developer of a deep research data-mining and knowledge graph tool that could process thousands of articles daily using a custom LLM system and Neo4j. He also authored internal courses on Docker, Kubernetes, and DevSecOps. He has received a PhD offer from Northeastern University and was recognized with a "Best Poster Presentation" award for a GPU-accelerated K-Means clustering implementation.

He earned a Master of Science in Data Science from the University of Southern California and a Bachelor of Science in Electrical Engineering with a minor in Computer Science from the University of California, Riverside, where he graduated Cum Laude.

Senior Content Strategist, AI & Operations

Dakota Nunley is the Senior Content Strategist for AI & Operations at Demand.io, where he designs and implements AI-enabled content systems and strategies to support the company's AI Operating System (AIOS).

Prior to joining Demand.io, he was a Content Strategy Manager at Udacity and a Senior Copy & Content Manager at Greatness Media, where he helped launch greatness.com from scratch as the editorial lead. A skilled writer and content leader, he co-founded the content marketing agency Copy Buffs and has been a columnist for Inc. Magazine, publishing over 170 articles. He has also ghostwritten for publications like Forbes Magazine and was invited to speak on the podcast Social Media Examiner. During his time at Udacity, he was a key author of thought leadership content on AI, machine learning, and other technologies. His work at Scratch Financial included leading the company's rebrand and securing press coverage in publications like TechCrunch and Business Insider. He also worked as a Marketing Copywriter at ExakTime.

He holds a Bachelor's degree in History from the University of California, Berkeley.

AIOS Program Manager

Cansu Kaya is the AIOS Program Manager at Demand.io, where she is responsible for managing the AI Operating System (AIOS) program and leading data analytics and user insights initiatives across the company. Cansu's career includes senior roles at Yummly, Merkle/Cardinal Path, and Hero Digital, and she holds a master's degree in Energy Sciences and Technology from Istanbul Technical University. Her professional experience is centered on leveraging data analytics to drive business decisions, with a strong focus on technical implementation and strategic impact.

During her tenure at Yummly as Business and Data Analytics Manager, Cansu directed analytics initiatives to improve user engagement and retention and worked with cross-functional teams to drive product enhancements. She also played a pivotal role in migrating analytics platforms to enhance data collection capabilities. At Merkle, she established data quality and privacy initiatives and developed training on analytics best practices. Earlier in her career, she was an early employee at the e-commerce company n11.com, where she contributed to the business intelligence team in developing an e-commerce marketplace.

She holds a Master of Science in Energy Sciences and Technology and a Bachelor of Science in Management Engineering from Istanbul Technical University.

Director of Business Operations

Jimmy Doheny leads Demand.io's business operations, overseeing the global contributor network that powers our AI systems and managing our content and affiliate operations.

He began his career with a series of roles in business development at Connexity, where he helped form strategic partnerships with major companies like AOL and led the adoption of new platforms. He then joined Demand.io in 2017 and has since advanced through several positions, including Senior Manager and Director of Revenue Operations. A key achievement has been his work running the Content Operations team and directing crowdsourcing and AI data operations. He is also a mentor at CoderDojo Los Angeles, where he helps teach coding skills to underprivileged youth.

Jimmy earned a Bachelor of Arts with a double major in Economics and Creative Writing from the University of Wisconsin-Madison. While there, he was also the starting goalie for the Men's Lacrosse Club.

Staff Analyst, Web Performance & Quality

Harrison DeSantis leads the strategy for Demand.io's web products, overseeing technical SEO and product quality standards to drive organic traffic.

He brings a background in digital marketing and product leadership from his time at companies like TrueCar and 3Q Digital. At TrueCar, he served as Product Director and SEO Director, managing a team and an external agency to drive product improvements and SEO performance. His career began in the agency world at 3Q Digital, where he rose from an entry-level position to become Director of SEO. During his tenure there, he built and monetized an App Store Optimization practice. DeSantis has also authored technical articles and appeared on an industry podcast, demonstrating his expertise and ability to communicate complex concepts.

Harrison DeSantis holds a Bachelor of Arts in English from the University of California, Santa Barbara. He is also a Certified Scrum Product Owner (CSPO).

Senior AI Engineer II

Dylan Ler is a Senior AI Engineer II at Demand.io, where he is a core developer for Large Language Model initiatives and a key contributor to the development of the company's central knowledge graph, ShopGraph. Dylan previously worked as a Data Scientist at WebMD, where he built a BERT-based recommendation system that increased user engagement, and a churn prediction model with 98% accuracy. He also has experience as a co-founder of the Aki Story NFT Project, where he developed smart contracts and a full-stack website. Additionally, he has served as a mentor for the Udacity Self-Driving Car Nanodegree program.

Dylan's diverse background includes a partnership at Green Robin Ventures, where he claims the firm invests in companies like Perplexity, Anthropic, and SpaceX. He has also worked as a Software and Electrical Engineer at the UCLA Wireless Health Institute & IEEE, where he won a competition for a gesture-based sign language communication device.

He holds a Master of Science in Computer Science from William Jessup University and a Bachelor of Science in Electrical Engineering from the University of California, Los Angeles (UCLA).

Data Architect, ShopGraph

Kelli Schall is a Data Architect at Demand.io, where she develops commerce taxonomies and ontologies and manages the product roadmap for the ShopGraph knowledge platform.

Kelli has a unique professional history, bridging the highly regulated world of medical coding with the technical demands of data architecture. As a Senior Taxonomy Analyst at System1, she worked with teams across SEM, SEO, and web properties, managing Postgres databases and strengthening keyword service initiatives. Prior to that, she was a Senior HCC Medical Coder at Regal Medical Group, where she reviewed the work of junior coders and analyzed hundreds of progress notes daily. This experience in a rule-based field honed her capacity for precision and classification.

Her background also includes part-time library internships at the University of Southern California and Los Angeles City College, where she assisted with research queries and vetted digital resources. Kelli holds a Master of Library and Information Science from San Jose State University and dual bachelor's degrees in Ecology and Evolutionary Biology and Feminist Studies from the University of California, Santa Cruz.

Senior Technical Program Manager, AI Platform

Graham Lee is the Senior Technical Program Manager for AI Platform at Demand.io, where he runs ShopGraph and coordinates the technical implementation of the company's AI verification and data systems.

He was previously a Principal Solutions Architect at System1, where he architected machine learning solutions to automate ad pacing and optimize paid advertising. While at Campus Explorer, he served as a Senior Product Manager, focusing on optimizing predictive models and algorithms for backend business products. He also worked in technical product management at System1 and as a Business Analyst at Dun & Bradstreet Credibility Corp. In addition, he was a part-time Principal Solutions Architect for ÆRTH Planetary AI, where he designed distributed systems and blockchain components.

Graham Lee holds a Bachelor's degree in Economics and Physics from the University of California, San Diego. He has also completed a Data Science Specialization from Johns Hopkins University.

Senior Visual & Brand Designer

David Guzman is a Senior Visual & Brand Designer at Demand.io, where he leads branding and visual design for corporate and marketing materials. At Demand.io, he utilizes AI to streamline creative workflows and enhance efficiency.

Prior to joining Demand.io, David held creative leadership roles as a Designer and Art Director at agencies such as Omelet and NVE Experience Agency, where he created visual campaigns for top brands like Google, Disney, Walmart, and Netflix. He also has a background in tech operations, having worked for Tesla and Apple. Additionally, David has maintained a freelance career as a Presentation Designer for Hello Party since 2020. He is noted for his work on a full rebranding project for SimplyCodes, developing a new visual language and reimagined homepage.

David attended Arizona State University for Graphic Information Technology and Santa Fe Community College for Graphic Design.

Associate Product Manager, AI & GTM Strategy

Jessica Ho is an Associate Product Manager on the AI & Go-to-Market Strategy team, where she focuses on product marketing for SimplyCodes and collaborates on GTM initiatives with the design and creative teams.

She previously worked as a Marketing Specialist at Demand.io, leading content and community initiatives for SimplyCodes before transitioning into product and helping to architect the Help Center. She has also served as a Content Marketing Associate at Commercial Real Estate Exchange (Crexi) and a freelance copywriter for the software company Evercast. Her career is characterized by a blend of content strategy, community building, and an evolving focus on product and AI workflows. Her published work includes articles on commercial real estate trends and content for the company blog of 7shifts, which further demonstrates her range in B2B contexts. She has also contributed to community-centric endeavors, such as promoting diaspora artists and organizing workshops.

Jessica holds a Bachelor of Arts in Communication with a minor in Cinematic Arts from the University of Southern California, where she graduated Summa Cum Laude.

Social Video Content Lead

Robert Guicheteau is the Social Video Content Lead at Demand.io, where he is responsible for social media strategy and video production to drive brand awareness and community engagement.

Robert's background includes work for major brands such as Kellogg's, eBay, Google, and Samsung, in addition to his role as a creative director and strategist for his personal consulting business, Robert Francis Digital. As a producer, he developed video strategies for content creators that generated 10 billion views. He also served as a YouTube Channel Producer for Rebecca Zamolo from January 2017 to December 2018, where he helped the channel grow by one million users and increased monthly views to 68 million. He also has experience as a Digital Creative Director for Tymo and Kellogg Company, leading creative direction for influencer campaigns and content strategies. As the founder of Robert Francis Digital, he led a team of 10 creatives and influencers, managing campaigns for multi-billion dollar companies and working with external agencies. He also built his personal TikTok following to over 518,000.

He holds a bachelor's degree in Business, Management, and Marketing from The Evergreen State College.

Senior AI Product Manager, SimplyCodes

Jacob Hansen is responsible for the development of SimplyCodes' AI-powered intelligent shopping assistant, helping to architect the intelligence layer for AI-native commerce and drive the product roadmap from discovery to launch.

His career includes a tenure as an AI Product Manager at IBM, where he led the strategy and delivery of agents for Watsonx Assistant. He also served as the CEO and co-founder of the pre-seed startup Harmony. At Lumea, he managed the development and release of a key AI feature called DxAlign, which led to an increase in efficiency for tissue diagnosis. During his internships at companies like Canopy and Freshpaint, he built a reputation as a "0 to 1" builder, scaling one startup to a substantial valuation in just 10 months and spearheading growth campaigns. He is an Eagle Scout and was a VP of Recruiting for the BYU Product Society.

Jacob Hansen holds a Bachelor of Science in Economics with a minor in Computer Science from Brigham Young University.

Senior Full Stack Engineer

Cutler Simpson is a Senior Full Stack Engineer who leads full-stack engineering efforts for Demand.io's headquarters team. He has a diverse background with experience at recognizable companies like Google and Goldman Sachs, where he was a Cloud Platforms Unix Engineering Analyst. While at Google, he was a Customer Solutions Engineer and played a key role in an internal tool that secured millions in annual revenue. He also previously worked as a Senior Scientific Programmer for Caribou Biosciences, where he developed a full-stack React application with a Python backend to empower non-technical users to query and update data.

During his time as a Graduate Research Assistant at Georgetown University, he worked on projects related to cancer treatment strategies and was a co-author on an academic poster. He also participated in an international research fellowship in Kyoto, Japan, under the Japan Society for the Promotion of Science program, where he developed a Python tool for processing proteomic data. His experience includes leading scrum and planning meetings, as well as owning products.

He holds a Master of Science in Systems Medicine from Georgetown University and a Bachelor of Science in Biomedical Engineering from the University of Iowa. He also has minors in Business Administration and Computer Science.

People & Culture Lead

Delaney Silver is the People & Culture Lead at Demand.io, where she runs HR and people operations, oversees recruiting and performance management, and champions the company's 10x culture.

She previously worked as a consultant at EY-Parthenon and Slalom, where she focused on M&A strategy, organizational design, and talent acquisition for clients including a large American sports league and a satellite firm. While at a biotech firm, she developed and implemented HRIS modules that automated workflows and decreased process cycle times by 50%. She also led the LA Prism LGBTQ+ Employee Relations Group at Slalom, where she organized events and facilitated presentations for over 100 employees across multiple states.

Delaney holds a Master of Business Administration (STEM) from the University of Southern California's Marshall School of Business and a Bachelor of Arts in Business Administration from the University of Washington's Foster School of Business. She also holds a SHRM-CP certification.

AI Content Strategist

Sean Fisher is an AI Content Strategist at Demand.io, where he leads AI-powered content initiatives and develops an overarching AI content strategy. He also manages AI-driven article production and oversees content quality and alignment with the brand voice.

Prior to joining Demand.io in September 2024, Sean served as a Junior Editor at GOBankingRates, where he pioneered the company's AI content program. His contributions included creating AI-written articles that reached millions of readers and headlines that generated a high volume of clicks. Before that, he was a Copy Editor/Proofreader at WebMD, where he edited digital advertisements and medical articles. His work at WebMD provided him with a foundation in a detail-oriented, regulated field.

Sean holds a Bachelor's degree in Film and Media Studies with a minor in English from the University of California, Santa Barbara, and an Associate's degree in English from Orange Coast College.