Our Team

Michael Quoc

Founder & CEO

Michael founded Demand.io (previously known as ZipfWorks) in 2009, intending to apply the iterative product design and development processes he developed as head of Yahoo's media lab to create innovative new services in the e-commerce space. Since then, the company has designed, developed, launched and successfully scaled two social shopping properties reaching roughly 7 million monthly shoppers and driving over a third of a billion dollars in annual transaction volume. Prior to founding Demand.io, Michael served as the Director of Advanced Products at Yahoo where he conceived, designed, launched, and scaled two home-grown social media properties for Yahoo. Michael also served in product management and business roles in various startups in the Silicon Valley prior to moving to Southern California to incubate and scale Demand.io. Michael graduated from the University of California at Berkeley with a B.S. in Business Administration.

Brian Stanback

Principal Engineer

Brian heads up engineering and technology for Demand.io and is a senior partner in the firm. Brian is responsible for all aspects of engineering, architecture design, development operations, and information technology at the company. Previously, Brian served as Head of Engineering for Mosaic Sustainability, Senior Engineer at Bracket Labs, Senior Software Engineer at Renewable Choice Energy, Software Engineer at Collabpad, and Director of Technical Communications for Flare Networks. Brian graduated from Colorado State University with a B.S. in Computer Science.

Jimmy Doheny

Senior Manager of Revenue Operations

Jimmy heads up revenue, affiliate and business operations for Demand.io. Jimmy manages our affiliate partnerships, runs our content operations team, and assists in developing our business strategy. Previously, Jimmy was a Business Development Manager at Connexity and a Business Development Associate for PriceGrabber. Jimmy graduated from the University of Wisconsin, Madison with dual degrees in Economics and Creative Writing. Jimmy is a partner in the firm.

Andrea Fratto

UX Director

Andrea leads user experience design for Demand.io's websites and platforms. Andrea is responsible for facilitating growth in our platforms through UX design execution. Prior to joining Demand.io, Andrea held roles as UX Consultant for Hum Nutrition, UX Lead at Saatchi & Saatchi, UX Lead at Appirio, UX Strategist at Meredith Corporation, and UX Strategist for Dollar Shave Club. Andrea has also held various UX roles at Deep Focus, Violet Grey, Amp Agency (Blitz), Isobar (Roundarch), Good Day Monsters, VSA Partners and Tribal Worldwide. Andrea started her career as a front-end web developer, holding technical and project management lead positions with Slack Barshinger. Andrea graduated from Columbia College Chicago with a degree in Interactive Multimedia.

Sara Altschule

Director of Community Growth

Sara leads digital marketing and community growth initiatives for Demand.io. Sara's responsibilities span content marketing, social media marketing, community outreach and community management. Prior to Demand.io, Sara was the Head of Outreach at ConsumersAdvacate.org, Content Strategist for Loomly, Director of Outreach for Reviews.com. Prior to starting her digital marketing career, Sara was as a marriage and family therapist and prior to that a TV development coordinator at Firecracker Films. Sara graduated with a B.A. in Film Studies from U.C. Berkeley and also holds a Master's degree in Counseling Psychology from California Lutheran University.

Lauren Nelson

Associate Product Manager

Lauren handles product management responsibilities for Demand.io. Lauren's role spans Agile project management, roadmapping, taxonomy management, and content management for our network of websites and apps. Lauren previously worked as an Analyst for Arctos Ventures and served as Donor & Alumni Relations Director for the Penn State Dance Marathon. Lauren graduated from Penn State University with a B.S. in Chemical Engineering. Lauren is a junior partner in the firm.

Nick Chin

Operations Manager

Nick handles a range of community management and operations responsibilities across Demand.io's network of sites. Nick was previously Community Manager for Valevo, Social Media Coordinator for Tegna Media and Social Media Manager for Brand Engine Media. Previously, Nick was a Director at Pappas Telecasting and Gray Communications. Nick graduated from American University with a B.A. in Broadcast Journalism.