Michael founded Demand.io (previously known as ZipfWorks) in 2009, intending to apply the iterative product design and development processes he developed as head of Yahoo's media lab to create innovative new services in the e-commerce space. Since then, the company has designed, developed, launched and successfully scaled two social shopping properties reaching roughly 7 million monthly shoppers and driving over a third of a billion dollars in annual transaction volume. Prior to founding Demand.io, Michael served as the Director of Advanced Products at Yahoo where he conceived, designed, launched, and scaled two home-grown social media properties for Yahoo. Michael also served in product management and business roles in various startups in the Silicon Valley prior to moving to Southern California to incubate and scale Demand.io. Michael graduated from the University of California at Berkeley with a B.S. in Business Administration.
Brian heads up engineering and technology for Demand.io and is a senior partner in the firm. Brian is responsible for all aspects of engineering, architecture design, development operations, and information technology at the company. Previously, Brian served as Head of Engineering for Mosaic Sustainability, Senior Engineer at Bracket Labs, Senior Software Engineer at Renewable Choice Energy, Software Engineer at Collabpad, and Director of Technical Communications for Flare Networks. Brian graduated from Colorado State University with a B.S. in Computer Science.
Jimmy heads up revenue, affiliate and business operations for Demand.io. Jimmy manages our affiliate partnerships, runs our content operations team, and assists in developing our business strategy. Previously, Jimmy was a Business Development Manager at Connexity and a Business Development Associate for PriceGrabber. Jimmy graduated from the University of Wisconsin, Madison with dual degrees in Economics and Creative Writing. Jimmy is a partner in the firm.
Sara leads digital marketing and community growth initiatives for Demand.io. Sara's responsibilities span content marketing, social media marketing, community outreach and community management. Prior to Demand.io, Sara was the Head of Outreach at ConsumersAdvacate.org, Content Strategist for Loomly, Director of Outreach for Reviews.com. Prior to starting her digital marketing career, Sara was as a marriage and family therapist and prior to that a TV development coordinator at Firecracker Films. Sara graduated with a B.A. in Film Studies from U.C. Berkeley and also holds a Master's degree in Counseling Psychology from California Lutheran University.
Cailin handles a range of marketing tasks at Demand.io spanning content marketing, PR and search engine optimization. Cailin recently graduated from USC with a B.A. in Communication and Media Studies, with minors in Communication Design and Entrepreneurship. While in school, Cailin served as a Business Development Associate at RippleMatch, and was Director of Marketing and Community Outreach for USC's OWN IT Women's Leadership Summit as well as Director of Marketing and Vice President at the Make-a-Wish Foundation's USC Chapter. Cailin was also a Researcher at USC Annenberg's Inclusion Initiative.
Stacy assists with product management and planning tasks for Demand.io's network of services. Stacy recently graduated from USC with a B.S. in Computer Science. Prior to graduating, Stacy held software development internships with The Walt Disney Company, LavaLab and Bank of America Merrill Lynch.